QVC SUCCESS, STRATEGY AND CHALLENGES essayEssay Writing Service

QVC SUCCESS, STRATEGY AND CHALLENGES essayEssay Writing Service QVC: SUCCESS, STRATEGY AND CHALLENGES essay QVC: SUCCESS, STRATEGY AND CHALLENGES essayDespite the fact that QVC emerged in the televised shopping industry much later than its competitors, it managed to quickly surpass them in many ways. Today, it occupies a dominant place in the television-retail sphere. The success of the company can be explained by strong commitment of its workers to quality and convenience of the products offered to the customers. The company also has a competitive advantage in the television-retail market. There are a number of reasons of why QVC became a leader in the television-retail industry during a short period of time. Among the reasons for the company’s success are close attention to the competitor’s weaknesses and strengths, employment of qualified TV producers with much experience in the required field and maintenance of high quality of the television-retail products. The three major values of the company are quality, convenience and value (Williamson, 1999). These principles form the basis of the company’s route to success. Each product of QVC undergoes strict quality control tests before they reach the TV screens. Finally, one more key to success of QVC is a guarantee of absolute money back assuring first-time and repeat customers in the trustworthiness of the company (Gudelunas, 2002).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The basis of the QVC’s strategy is customer orientation. Thus, back in the 1990s, the company created its own internet division to prove its loyalty to convenience. Over the years, the website of the company has undergone many changes and became more customer-friendly and convenient to use. The customers can put online orders 24 hours per day and 7 days per week. Furthermore, QVC aims at staying far ahead of its competitors by diversifying the range of products it offers to the customers (Williamson, 1999). The strategy of the company includes constantly improving the variety of goods that now range from clothing and accessories to electronic devices and food. The company also aims at learning the needs of its target audience to optimize the sales process. Moreover, QVC uses professional advertising campaigns to make its brand different from its competitors. Finally, the strategy of QVC is the controlled and well-though expansion of the company. Today, its products can be purchased worldwide from Great Britain and Germany to Japan (Gudelunas, 2002).  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ever since the company has occupied a leading position in the television-retail industry, its major challenge is to be in advantage over its competitors and be focused on the expansion and growth in the future. So as to make sure that QVC maximizes its profits, the management of the company has to deal with a challenge of inventing new goods that would ensure high profits gained by the company (Porter, 1999). In order to make the business even more profitable, the customers’ desires should be met to full extent and QVC strives at achieving this goal. However, this can be a difficult process requiring resources and much time. The company strives at evolving so as to discover new products that would meet the needs of the mass market and still be of the highest quality which is the top priority of the company. QVC also faces a challenge of attracting the attention of new customers and expanding its client base so as to prevent the decline (Gudelunas, 2002). The company has successfully ventured into the new industrial markets in Great Britain, Germany and Japan, but the company’s expansion should not stop at this point. Today, QVC makes efforts to venture into other markets worldwide to further expand its customer base. Furthermore, another challenge for QVC is the planning related to future business environment. That is why the management of the company constantly strives for protecting the well-being of the brand evaluating the business environment (Porter, 1999). It shou ld be admitted that as long as the QVC Company does not lose its core mission of quality, convenience and value, it will most likely remain on the top of popularity in current and future television-retail industry.

Tips for Creating and Scoring Essay Tests

Tips for Creating and Scoring Essay Tests Essay tests are useful for teachers when they want students to select, organize, analyze, synthesize, and/or evaluate information. In other words, they rely on the upper levels of Blooms Taxonomy. There are two types of essay questions: restricted and extended response. Restricted Response - These essay questions limit what the student will discuss in the essay based on the wording of the question. For example, State the main differences between John Adams and Thomas Jeffersons beliefs about federalism, is a restricted response. What the student is to write about has been expressed to them within the question.Extended Response - These allow students to select what they wish to include in order to answer the question. For example, In Of Mice and Men, was Georges killing of Lennie justified? Explain your answer. The student is given the overall topic, but they are free to use their own judgment and integrate outside information to help support their opinion. Student Skills Required for Essay Tests Before expecting students to perform well on either type of essay question, we must make sure that they have the required skills to excel. Following are four skills that students should have learned and practiced before taking essay exams: The ability to select appropriate material from the information learned in order to best answer the question.The ability to organize that material in an effective manner.The ability to show how ideas relate and interact in a specific context.The ability to write effectively in both sentences and paragraphs. Constructing an Effective Essay Question Following are a few tips to help in the construction of effective essay questions: Begin with the lesson objectives in mind. Make sure to know what you wish the student to show by answering the essay question.Decide if your goal requires a restricted or extended response. In general, if you wish to see if the student can synthesize and organize the information that they learned, then restricted response is the way to go. However, if you wish them to judge or evaluate something using the information taught during class, then you will want to use the extended response.If you are including more than one essay, be cognizant of time constraints. You do not want to punish students because they ran out of time on the test.Write the question in a novel or interesting manner to help motivate the student.State the number of points that the essay is worth. You can also provide them with a time guideline to help them as they work through the exam.If your essay item is part of a larger objective test, make sure that it is the last item on the exam. Scoring the Essay Item One of the downfalls of essay tests is that they lack in reliability. Even when teachers grade essays with a well-constructed rubric, subjective decisions are made. Therefore, it is important to try and be as reliable as possible when scoring your essay items. Here are a few tips to help improve reliability in grading: Determine whether you will use a holistic or analytic scoring system before you write your rubric. With the holistic grading system, you evaluate the answer as a whole, rating papers against each other. With the analytic system, you list specific pieces of information and award points for their inclusion.Prepare the essay rubric in advance. Determine what you are looking for and how many points you will be assigning for each aspect of the question.Avoid looking at names. Some teachers have students put numbers on their essays to try and help with this.Score one item at a time. This helps ensure that you use the same thinking and standards for all students.Avoid interruptions when scoring a specific question. Again, consistency will be increased if you grade the same item on all the papers in one sitting.If an important decision like an award or scholarship is based on the score for the essay, obtain two or more independent readers.Beware of negative influences that can affect essay s coring. These include handwriting and writing style bias, the length of the response, and the inclusion of irrelevant material. Review papers that are on the borderline a second time before assigning a final grade.